10 Free Self-Promotion Strategies

As most freelancers and startups begrudgingly acknowledge, self-promotion and targeted marketing are important parts of running a successful business. Having a stellar service or a cutting-edge product is only the first step. Making that service or product known is an ongoing process and one that often requires strategic planning, time and resources, which are valuable commodities in the freelancer and startup realm. Here are 10 free (or low-cost) self-promotion strategies to help maximize product or service exposure in the market, that require little time to execute.

Coworking. 

Of the most obvious ways to increase your exposure to potential customers or clients is, of course, to work in a coworking space. Deskmag has written extensively about how being a member of a coworking space can expand business, social and weak-tie networks. Certainly, networking and word of mouth are two of the most organic and effective marketing tools - so when presented with a chance to network, it should be exploited.

Be approachable. 

The reason why coworking increases business networks is because it connects people. to maximize the network effect of a coworking space, then, ensure that you actively seek conversations with other coworkers and that they too want to talk with you. Ask the community manager to introduce you to new coworkers, and greet new members with small-talk. if you have a permenant desk, put your service in show. Frame one of your most eye-catching designs, photos, drafts or quotations, which may prompt people to approach you and ask more about what you do. Keep a stack of business cards on your desk so people know how to contact you if you’re not there. When you are, remember to take your earphones out from time to time. Wearing earphones sends out a clear message that you don’t want to be disturbed. 

While a big part of coworking is interacting with a community, most people cowork to get work done - if everyone spoke with each other all day it wouldn't be very productive. When you do have time to talk, though, make sure to use it wisely. For example, avoid eating lunch or having coffee breaks at your desk. Instead, move into a communal area and sit next to someone you haven’t spoken to before.

Business Cards. 

Have them, and make them sophisticated, thoughtful and complete. If you’re a photographer, for example, why not invest a little more into personalizing your business cards with a selection of your photos? Letting a potential client or acquaintance pick their favorite one will make sure they remember who gave it to them, and will encourage them to think of you when they, or a friend, needs your service. Aside from suggesting attention to detail, thoughtful business cards avoid the confusion experienced at the end of a conference or event when sorting through a pile of business cards that look identical.

Something to keep in mind too is while minimal is chic, too little information is inutile. Make sure to include all important contact information, including social media details if these platforms are used heavily.

Attend events.

 Armed with nice business cards, find places to hand them out. Attend events and workshops religiously, and consider them (especially those relating to your field) a part of your job. The more involvement with a community, the more business and social networks will expand. Likewise, the more familiar the face, the more likely it is to be approached. Research any regular community meetups and rub shoulders with others in your industry, remembering that referrals can come from “colleagues” (who aren’t quite right for the job), too.

Hard hitting introductions. 

When introducing yourself to new acquaintances, make sure to say something meaningful. Consider the difference between, “Hi, I’m Anna and I’m an illustrator,” and “Hi, I’m Anna, I’m a freelance illustrator. I work on a whole range of things, from map design to children's books.” Being explicit gives potential customers, friends of potential customers, a better idea of what you do, and a longer-lasting impression.