5 Clever Facebook Marketing Campaign Ideas For 2019

Big brands make Social Media Marketing look easy.

When you see the micro-content that Taco Bell and Oreo, amongst others, are putting out you may be quick to say "Psh... I can do that," but social domination is harder than it appears. Social success requires more than just keeping your profile up-to-date.

To truly capitalize on the power of social media, you need to establish a lively presence.

You need to create original, dedicated content and campaigns; Campaigns that fit perfectly with how users are already using the platform, spark conversation, and encourage sharing. Not as easy anymore, right?Well, never fear! The best way to get started is to learn from the best.Below are 5 clever Facebook campaigns even I wish I can up with first. 

1. Ice Bucket Challenge (The ALS Association)

We can't talk about Facebook campaigns without mentioning hands-down the most successful Facebook campaign in recent years -- the Ice Bucket Challenge.

In case you're the only person in the world who isn't familiar with this campaign, The ALS Association raised awareness for the disease by creating a social competition where people posted videos of themselves dumping ice water over their heads and challenging their friends and family to do the same.The results from this campaign are truly incredible. Here are a few stats from Facebook themselves:

• 17 million videos from 159 countries were uploaded and 70 million views were generated

• Will Smith, Bill Gates, Oprah Winfrey, and many more celebrities got involved

• $220 million raised

• 440 million people saw the campaign

All of this was accomplished with a total Marketing budget of $0.

2. Society of Good Taste (Grey Poupon)

We always want what we can't have.
That's the psychology behind Grey Poupon's Facebook campaign: Society of Good Taste.
Rather than trying to gain as many likes as possible, Grey Poupon was focused on the quality of likes. Facebook users had to apply to like their page and their worthiness was assessed by a "refinement score."
Those who did not meet the high standards had their like removed and were told to improve their profile before applying again. It was aspirational and challenging.
Of course, in the end, this was all in good fun and played off of the sophisticated reputation that Grey Poupon created decades ago.
The campaign led to a 3,000% increase in likes and gained national media coverage.

3. Name Lab (Breaking Bad)

In this example, the Marketing team behind the hit TV show, Breaking Bad showed us how to increase audience engagement, encourage shares, and "delight" while immersing themselves in the brand.

In the show's final season, Breaking Bad created a Facebook app that created personalized graphics where fans' names were written using the icons of chemical elements (just like the show's logo.)The app was a huge success -- earning over 4.1 million impressions and creating names for over 800,000 people.

4. Reverse Robbery (OAK Milk)

OAK Milk is a brand from the food and beverage manufacturer, Parmalat, popular in parts of Australia.

In order to increase brand awareness and to get their product stocked in more stores, OAK invited their Facebook fans to request a "Reverse Robbery" at their local stores that didn't carry the brand, where men in masks would show up and stock the store with OAK milk.

"There's only one cure for a store that doesn't stock OAK and that's a Reverse Robbery. -- Oak Milk

OAK even started performing Reverse Robberies in the homes of their Facebook fans.
The campaign resulted in a 50% increase in fans, over 3,000 Reverse Robbery requests, and 60 new locations that stocked OAK products.

5. #KISSaLOT (LOT Polish Airlines)

How does an airline get people engaged in tracking flights without doing any traveling themselves?

If you're LOT Polish Airlines, you add mistletoe to your planes and encourage people to kiss when they fly overhead.
They used Facebook ads to target people in different cities when planes were en route and invited people to track the flight to time their kiss.
Through likes, shares, and blog posts they gained over $300,000 of free media exposure.